Why Virtual Restaurants Can’t Be an Afterthought
Remember when Pasqually’s Pizza & Wings drew the ire of some customers after it was discovered the virtual brand was really Chuck E. Cheese in disguise? Applebee’s, too, came under fire for the Neighborhood Wings menu it rolled out on Grubhub, but that reaction is...
Uber Eats’ Head of Dark Kitchens Joins C3
Pasha Mehran, formerly Uber Eats’ head of dark kitchens and, before that, its head of national partnerships in the western U.S., has joined C3 as its chief strategy officer. He will oversee joint ventures with celebrity chef-driven restaurants, digital creators,...
Reef, C3 Expand Partnership to 800 Units
Reef Technologies and C3 are expanding their partnership. The ghost kitchen operator will now service C3’s virtual brands from 800 ghost kitchens by 2025, up from the 500 locations the two companies previously agreed on. “We have a long-term relationship with C3 and...
Nommi Robotic Kitchen Gears Up with Big Partnerships
There’s another new robot kid on the block: Nommi, a fully autonomous robotic kitchen designed to make Michelin-star-quality meals for a fraction of the cost. The promise has grabbed some big attention from Michelin star- and James Beard-winning chef Masaharu...
Outstanding Operators
Food On Demand Outstanding Operators features restaurant brands with innovative operations that are taking creative paths to success with delivery and all things off-premises.