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Marketing Leaders Suggest Optimizing Brand Voice for Omni-Channel Guests

Marketing Leaders Suggest Optimizing Brand Voice for Omni-Channel Guests

by Matthew Liedke | May 4, 2023 | News

Websites, apps and social media have given more options for consumers to connect with brands than just stopping in at their local brick-and-mortar restaurant. Customers who do so are referred to as omnichannel guests, and marketing to them was the focus of a panel...
‘That’s So Cool Man’—When Robots Join the Kitchen

‘That’s So Cool Man’—When Robots Join the Kitchen

by Tom Kaiser | May 17, 2022 | Automation, News

Building the Automated Kitchen was a fascinating panel at the Food On Demand Conference, and not just because Flippy, Sippy and other neato robots are taking over unpleasant tasks while allowing human former fry cooks to be redeployed. Pizza chains using Perfect...
Maximizing Efficiency With Virtual Restaurants is FODC Topic

Maximizing Efficiency With Virtual Restaurants is FODC Topic

by Arthur Robert | Nov 12, 2021 | Best Practices, News, Third-Party Delivery

“Virtual restaurants are all about search engine optimization,” said Aaron Noveshen, CEO of Starbird, and founder and chairman of The Culinary Edge, a leading restaurant consulting company. Nowhere is that more evident than in Starbird’s virtual branding. “Our brand...
Kitchen United CEO Expounds on Growth, Teases Transformative Partnerships

Kitchen United CEO Expounds on Growth, Teases Transformative Partnerships

by Tom Kaiser | Jan 21, 2021 | News, Top Stories

After announcing plans to grow Kitchen United’s ghost kitchen portfolio from four to 20 locations by the end of 2021, CEO Michael Montagano teased upcoming partnerships that “will absolutely transform the company—I promise you that.” During an exclusive interview with...
Capriotti’s Thoughtful Approach to Ghost Kitchens

Capriotti’s Thoughtful Approach to Ghost Kitchens

by Nicholas Upton | Oct 1, 2020 | Best Practices, News, Top Stories

It’s easy to get caught up in the hype around ghost kitchens and virtual brands, the sexy new channels taking up a huge amount of air in the restaurant industry right now. As the hype train chugs along, operators like Capriotti’s, a Las Vegas-based sandwich shop known...

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