New ClusterTruck Model: Smaller, More Automated
Ghost kitchen operator ClusterTruck has a new model designed to help the company fill in existing markets and quickly scale new ones. ClusterTruck has been operating since 2016, founded on the principle of vertical integration. It controls the order platform, the...
The Economics of Virtual Restaurants
If you believe the hype, virtual restaurants are a savior for existing restaurants struggling to turn a profit or looking to monetize excess kitchen capacity. For the countless operators now buying into virtual concepts from existing restaurant players,...
Ghost Kitchen Real Estate: Building New Versus Existing Kitchens
With thousands of new delivery-only restaurants opening in the coming year, a range of opposing business plans are raking in a deluge of investment funds, bringing virtual concepts into existing restaurants and purpose-built ghost kitchen spaces. Whichever model...
Kroger, ClusterTruck Expand Ghost Kitchen Partnership
Ghost-kitchen operator ClusterTruck and grocery juggernaut Kroger have been expanding on a partnership that they first inked last year. Read our previous coverage on the partnership in which Kroger lent its branding to the Indianapolis-area ghost kitchen operator...
Outstanding Operators
Food On Demand Outstanding Operators features restaurant brands with innovative operations that are taking creative paths to success with delivery and all things off-premises.