by Adam Wahlberg | May 13, 2025 | News
Let’s just state the obvious. If you want to capture the interest of Gen Z, an ad on a local TV channel or a neighborhood billboard won’t cut it. “You can’t market to everyone at the same time,” said Geoff Alexander, president and CEO of Wow Bao, during a panel...
by Bernadette Heier | Aug 14, 2024 | News Briefs
Evocalize, a local marketing automation company, has announced a new patent for its innovative digital marketing technology. The patent, titled “Techniques for Managing a Collaborative Data Management and Delivery Platform” highlights Evocalize’s advanced system...
by Tom Kaiser | Oct 9, 2023 | News
Clover’s parent company, Wisconsin-based Fiserv, announced it has added to its integration between its point-of-sale product and BentoBox’s marketing and commerce platform. In addition to an existing online ordering integration, Clover’s platform now integrates with...
by Tom Kaiser | Aug 25, 2023 | Briefs, News Briefs
Bikky, a customer data platform built for multi-unit restaurants, announced that Evergreens, the Northwest’s destination for salads, wraps and warm bowls, selected Bikky as its customer data and analytics partner. Evergreens’ leadership team previously relied on...
by Tom Kaiser | Mar 9, 2023 | News Briefs
SOCi Inc., a marketing platform for multi-location brands, announced it has raised a total of $120 million to invest in what it calls a revolutionary line of AI marketing products, as well as plans to expand into new markets. This round was led by JMI Equity, an...