UPDATED: MrBeast Sues VDC Citing “Revolting” Burgers
The fate of MrBeast Burger, by far the most successful virtual restaurant by unit count, is up in the air after its namesake, Jimmy Donaldson, sues Virtual Dining Concepts citing “low quality” food from the delivery-only brand. The lawsuit comes a few weeks after...
Former Reef President, Michael Beacham, Joins Earl Enterprises
Michael Beacham, previously the president of Reef Kitchens, has been hired by Earl Enterprises, the parent company of Virtual Dining Concepts. In his new role, Beacham will focus on planning new initiatives and steering future growth at the company, whose brands...
Reef Inks Partnership to Expand in Middle East, North Africa
Reef is kicking 2022 off with a bang, announcing a joint venture with Americana Group, the largest food and beverage operator in the Middle East. Together, the two companies will open new ghost kitchen facilities in the Middle East and North Africa regions that...
Making the Economics of Ghost Kitchens and Virtual Restaurants Pay Off
Sales pitches for virtual restaurants and ghost kitchens are certainly promising, but a panel of diverse restaurateurs and category experts shed some much-needed light on the real-world economics restaurant operators are seeing in these still-new industry channels....
Outstanding Operators
Food On Demand Outstanding Operators features restaurant brands with innovative operations that are taking creative paths to success with delivery and all things off-premises.