Former Reef President, Michael Beacham, Joins Earl Enterprises
Michael Beacham, previously the president of Reef Kitchens, has been hired by Earl Enterprises, the parent company of Virtual Dining Concepts. In his new role, Beacham will focus on planning new initiatives and steering future growth at the company, whose brands...
Why Virtual Restaurants Can’t Be an Afterthought
Remember when Pasqually’s Pizza & Wings drew the ire of some customers after it was discovered the virtual brand was really Chuck E. Cheese in disguise? Applebee’s, too, came under fire for the Neighborhood Wings menu it rolled out on Grubhub, but that reaction is...
VDC Launches NASCAR Refuel Virtual Brand
NASCAR Refuel, a new virtual restaurant from Virtual Dining Concepts, is bringing trackside favorites to the home while courting a new demographic for this fast-growing part of the industry. Virtual Dining Concepts CEO Robert Earl described the brand’s food as an...
VDC’s Guy Fieri Flavortown Kitchen Hits 160 Locations
Guy Fieri’s Flavortown Kitchen is the latest celebrity-backed virtual restaurant from Virtual Dining Concepts (VDC), and since its rollout in early 2021, Flavortown Kitchen is already up to approximately 160 locations up and running. Founded by Robert Earl, a...
Outstanding Operators
Food On Demand Outstanding Operators features restaurant brands with innovative operations that are taking creative paths to success with delivery and all things off-premises.