C3, TGI Fridays Expand Virtual Restaurant Partnership
C3 is doubling down on its partnership to place its virtual brands inside select TGI Fridays kitchens. With more than 700 restaurants in 54 countries, the potential scale for C3’s brands like Krispy Rice, Kumi and its newest digital brand, Stonie Bowls, is...
Ghost Kitchens Part of Growth Push for Orange Leaf, Red Mango
Sherif Mityas was once the CEO of Hollywood Video and Movie Gallery, the biggest competitor to Blockbuster Video. To avoid becoming obsolete like the products of his former company, Mityas is pushing innovation in his new role as president of Dallas-based Brix...
Reef’s Chief Creative Officer on Riding the Hyper-Growth Wave
As it grows in leaps in bounds via mega-partnerships, Reef wants the restaurant industry to imagine a future beyond the next quarterly earnings report. Inside its crystal ball, Reef sees you watching a cooking show where the chef is making an Italian feast, which...
Reef Kitchens Signs Mega Deal with 800 Degrees
Reef Kitchens, which went from a parking lot owner to a ghost kitchen operator, recently announced a partnership with 800 Degrees Woodfired Pizza to open 500 ghost kitchens for the brand over the next five years. The news comes amid a flurry of partnership...
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