Viral TikTok Dishes Available for Delivery through VDC
Popular dishes seen while scrolling on TikTok can now be delivered directly to your home. This is possible through a partnership with the social media platform and Virtual Dining Concepts (VDC), the company behind MrBeast Burger. Dubbed “Creators’ Kitchen As Seen On...
UPDATED: MrBeast Sues VDC Citing “Revolting” Burgers
The fate of MrBeast Burger, by far the most successful virtual restaurant by unit count, is up in the air after its namesake, Jimmy Donaldson, sues Virtual Dining Concepts citing “low quality” food from the delivery-only brand. The lawsuit comes a few weeks after...
Bringing Virtual Brands into a Tangible World
Two very different virtual operators shared the keys to success they’ve discovered by bringing several virtual, delivery-only brands into their existing restaurant kitchens. As each explained, they are still learning lessons and making adjustments. This session was...
Former Reef President, Michael Beacham, Joins Earl Enterprises
Michael Beacham, previously the president of Reef Kitchens, has been hired by Earl Enterprises, the parent company of Virtual Dining Concepts. In his new role, Beacham will focus on planning new initiatives and steering future growth at the company, whose brands...
Outstanding Operators
Food On Demand Outstanding Operators features restaurant brands with innovative operations that are taking creative paths to success with delivery and all things off-premises.