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UPDATED: MrBeast Sues VDC Citing “Revolting” Burgers

UPDATED: MrBeast Sues VDC Citing “Revolting” Burgers

by Tom Kaiser | Aug 1, 2023 | News, Top Stories

The fate of MrBeast Burger, by far the most successful virtual restaurant by unit count, is up in the air after its namesake, Jimmy Donaldson, sues Virtual Dining Concepts citing “low quality” food from the delivery-only brand. The lawsuit comes a few weeks after...
Bringing Virtual Brands into a Tangible World

Bringing Virtual Brands into a Tangible World

by Tom Kaiser | May 10, 2023 | Best Practices, News

Two very different virtual operators shared the keys to success they’ve discovered by bringing several virtual, delivery-only brands into their existing restaurant kitchens. As each explained, they are still learning lessons and making adjustments. This session was...
Former Reef President, Michael Beacham, Joins Earl Enterprises

Former Reef President, Michael Beacham, Joins Earl Enterprises

by Tom Kaiser | Sep 22, 2022 | Briefs, News

Michael Beacham, previously the president of Reef Kitchens, has been hired by Earl Enterprises, the parent company of Virtual Dining Concepts. In his new role, Beacham will focus on planning new initiatives and steering future growth at the company, whose brands...
Why Virtual Restaurants Can’t Be an Afterthought

Why Virtual Restaurants Can’t Be an Afterthought

by Laura Michaels | May 12, 2022 | News, Top Stories

Remember when Pasqually’s Pizza & Wings drew the ire of some customers after it was discovered the virtual brand was really Chuck E. Cheese in disguise? Applebee’s, too, came under fire for the Neighborhood Wings menu it rolled out on Grubhub, but that reaction is...
Making the Economics of Ghost Kitchens and Virtual Restaurants Pay Off

Making the Economics of Ghost Kitchens and Virtual Restaurants Pay Off

by Tom Kaiser | Jun 24, 2021 | Best Practices, News

Sales pitches for virtual restaurants and ghost kitchens are certainly promising, but a panel of diverse restaurateurs and category experts shed some much-needed light on the real-world economics restaurant operators are seeing in these still-new industry channels....
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Calling Out All Outstanding Operators

Food On Demand Outstanding Operators is a new program recognizing 20 restaurant operators breaking new ground and taking a creative path to success with delivery, takeout and off-premises operations.

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