by Nicholas Upton | May 23, 2022 | Best Practices, News
Wow Bao, the mostly virtual steamed bun chain, launched the first virtual restaurant rewards program. The program, dubbed Bao Bucks, awards customers with in-program cash to spend on food. The points accumulate only with direct orders, much like other brand loyalty...
by Laura Michaels | May 12, 2022 | News, Top Stories
Remember when Pasqually’s Pizza & Wings drew the ire of some customers after it was discovered the virtual brand was really Chuck E. Cheese in disguise? Applebee’s, too, came under fire for the Neighborhood Wings menu it rolled out on Grubhub, but that reaction is...
by Tom Kaiser | Mar 24, 2022 | News
In the wake of a recent $50 million Series B, Lunchbox’s loud-and-proud co-founder and CEO, Nabeel Alamgir, is pushing to diversify the restaurant tech brand beyond its roots of online ordering, delivery integrations and multi-channel marketing. Flush with cash and on...
by Tom Kaiser | Mar 24, 2022 | Briefs, News
Nextbite teamed up with the WWE to launch a delivery-only, wrestling-themed virtual restaurant in the Dallas area ahead of WrestleMania 38, which is taking place April 2-3 at AT&T Stadium in Dallas. The virtual concept—WWE Smackadillas—is now available through...
by Tom Kaiser | Feb 3, 2022 | Briefs, News
As the virtual restaurant category continues growing across the board, Florida-based virtual restaurant provider, The Local Culinary, is planning to expand outside of the United States. “We saw amazing growth in 2021 thanks to our model,” said company founder Alp...