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Starbird Flies High with Four Successful Virtual Concepts

Starbird Flies High with Four Successful Virtual Concepts

by Tom Kaiser | Jul 15, 2021 | Best Practices, COVID-19, News, Top Stories

After soaring through the pandemic, Starbird has dramatically scaled up its small footprint and grown same-store sales 36 percent during the first half of 2021 as it begins to franchise the upscale fast-food brick-and-mortar brand, which also includes four successful...
ShiftPixy Building Ghost Kitchen Incubator, VR Concepts

ShiftPixy Building Ghost Kitchen Incubator, VR Concepts

by Tom Kaiser | Jul 8, 2021 | News, Top Stories

For ShiftPixy, a gig economy platform that diversified into helping restaurants build their own native ordering platforms, ghost kitchens and virtual restaurants are too big of an opportunity to ignore. The company is launching a ghost kitchen incubator to test its...
Belgium-based Deliverect Plots North American Growth

Belgium-based Deliverect Plots North American Growth

by Tom Kaiser | Jun 24, 2021 | News, Third-Party Delivery, Top Stories

Fresh off a recent $65 million funding round, Belgium-based Deliverect is moving into the North American hospitality market with expectations that delivery volumes still have significant growth ahead, partially fueled by the explosion of ghost kitchens and virtual...
Making the Economics of Ghost Kitchens and Virtual Restaurants Pay Off

Making the Economics of Ghost Kitchens and Virtual Restaurants Pay Off

by Tom Kaiser | Jun 24, 2021 | Best Practices, News

Sales pitches for virtual restaurants and ghost kitchens are certainly promising, but a panel of diverse restaurateurs and category experts shed some much-needed light on the real-world economics restaurant operators are seeing in these still-new industry channels....
What to Consider When Growing Your Brand via Ghost and Virtual

What to Consider When Growing Your Brand via Ghost and Virtual

by Callie Evergreen | Jun 17, 2021 | Best Practices, News

Whether you’re a local growth brand or an established franchise restaurant looking to enter a new market, ghost kitchens and virtual restaurants offer enticing channels to reach new customers and different regions while spending less capital than building new...
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