Digital Kitchen Is Chipotle’s ‘Superpower’
Chipotle “just blew by a billion in digital sales,” noted Food On Demand News Editor Nick Upton. And so began his conversation with Nicole West, Chipotle’s VP of digital strategy and product management, who’s been with the brand for 14 years and helped form its...
Long-term Outlook Fuels Innovation at Marco’s Pizza
Reached last week, Jacob Webb said sales at his Marco’s Pizza restaurants in Utah are up more than 40 percent compared to the same time last year. “It’s totally unprecedented,” said Webb, who has nine stores in the Salt Lake City market and is also the brand’s area...
BurgerFi Joins Reef Kitchens in Delivery-Only Expansion
Preferring the term “neighborhood kitchen” to ghost or virtual kitchen, Miami-based Reef Kitchens is a mixture of both, serving as a delivery-only hub for established restaurants and those that exist purely in online form within third-party delivery apps. Among the...
In a Convenience Economy, Restaurants Have the Power
Much is made of the perceived leverage third-party services have over the restaurants whose food they deliver, but in reality, “Operators have the real leverage because the third-party apps need you as much as you need them.” That was the conclusion from Eli Portnoy,...
Outstanding Operators
Food On Demand Outstanding Operators features restaurant brands with innovative operations that are taking creative paths to success with delivery and all things off-premises.