by Arthur Robert | Jan 6, 2022 | News
Popular social media company TikTok found a new way to monetize viral content on its platform: virtual restaurants. The company is partnering with Virtual Dining Concepts to launch 300 “TikTok Kitchen” by March 2022, with plans to open 1,000 locations by the end of...
by Nicholas Upton | Sep 2, 2021 | News
The network of 100 NASCAR branded virtual restaurants was designed to get racing fans their favorite track snacks at home, but the speed by which the mega brand did so is as thrilling as the last lap of Daytona. Dubbed NASCAR Refuel, the new app and food-delivery...
by Tom Kaiser | Jun 24, 2021 | Best Practices, News
Sales pitches for virtual restaurants and ghost kitchens are certainly promising, but a panel of diverse restaurateurs and category experts shed some much-needed light on the real-world economics restaurant operators are seeing in these still-new industry channels....
by Arthur Robert | May 27, 2021 | Briefs, News, Third-Party Delivery
NASCAR Refuel, a new virtual restaurant from Virtual Dining Concepts, is bringing trackside favorites to the home while courting a new demographic for this fast-growing part of the industry. Virtual Dining Concepts CEO Robert Earl described the brand’s food as an...
by Tom Kaiser | Mar 10, 2021 | News, Top Stories
Guy Fieri’s Flavortown Kitchen is the latest celebrity-backed virtual restaurant from Virtual Dining Concepts (VDC), and since its rollout in early 2021, Flavortown Kitchen is already up to approximately 160 locations up and running. Founded by Robert Earl, a...