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The Local Culinary Launches as First Ghost Kitchen Franchise

The Local Culinary Launches as First Ghost Kitchen Franchise

by Laura Michaels | Sep 3, 2020 | Top Stories

Fifty restaurant brands in one kitchen. That’s the model The Local Culinary launched last year in Miami, which is now calling itself the first ghost kitchen franchise to hit the market. The company finalized its franchise disclosure document earlier this month and is...
Brinker, DoorDash Detail Strides in Delivery Partnership

Brinker, DoorDash Detail Strides in Delivery Partnership

by Laura Michaels | Sep 3, 2020 | News

About 18 months ago, Brinker International had something like 50 delivery partners across its 1,600-plus Chili’s and Maggiano’s locations, didn’t want to sign an exclusive deal with a third-party delivery service and didn’t even believe in the incrementality of...
Digital Kitchen Is Chipotle’s ‘Superpower’

Digital Kitchen Is Chipotle’s ‘Superpower’

by Laura Michaels | Aug 27, 2020 | News, Research

Chipotle “just blew by a billion in digital sales,” noted Food On Demand News Editor Nick Upton. And so began his conversation with Nicole West, Chipotle’s VP of digital strategy and product management, who’s been with the brand for 14 years and helped form its...
Long-term Outlook Fuels Innovation at Marco’s Pizza

Long-term Outlook Fuels Innovation at Marco’s Pizza

by Laura Michaels | Jun 3, 2020 | Best Practices, News

Reached last week, Jacob Webb said sales at his Marco’s Pizza restaurants in Utah are up more than 40 percent compared to the same time last year. “It’s totally unprecedented,” said Webb, who has nine stores in the Salt Lake City market and is also the brand’s area...
BurgerFi Joins Reef Kitchens in Delivery-Only Expansion

BurgerFi Joins Reef Kitchens in Delivery-Only Expansion

by Laura Michaels | May 28, 2020 | News

Preferring the term “neighborhood kitchen” to ghost or virtual kitchen, Miami-based Reef Kitchens is a mixture of both, serving as a delivery-only hub for established restaurants and those that exist purely in online form within third-party delivery apps. Among the...
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