Big Brand Management Talks Ghost Kitchens and Geographic Shifts
When COVID-19 hit, it was clear that things in the restaurant industry were going to change. Many of those changes, such as the rise of delivery, were obvious. But other changes and their knock-on effects would have been harder to predict. “I never thought I’d see the...
Reef’s Chief Creative Officer on Riding the Hyper-Growth Wave
As it grows in leaps in bounds via mega-partnerships, Reef wants the restaurant industry to imagine a future beyond the next quarterly earnings report. Inside its crystal ball, Reef sees you watching a cooking show where the chef is making an Italian feast, which...
Reef Kitchens Signs Mega Deal with 800 Degrees
Reef Kitchens, which went from a parking lot owner to a ghost kitchen operator, recently announced a partnership with 800 Degrees Woodfired Pizza to open 500 ghost kitchens for the brand over the next five years. The news comes amid a flurry of partnership...
What to Consider When Growing Your Brand via Ghost and Virtual
Whether you’re a local growth brand or an established franchise restaurant looking to enter a new market, ghost kitchens and virtual restaurants offer enticing channels to reach new customers and different regions while spending less capital than building new...
Outstanding Operators
Food On Demand Outstanding Operators features restaurant brands with innovative operations that are taking creative paths to success with delivery and all things off-premises.